What is Skyscraper Technique

 

Skyscraper Technique

If you are looking for a way to boost your website's traffic and rankings, you might want to try the skyscraper technique. This is a content marketing strategy that involves finding popular and relevant content in your niche, creating something better, and reaching out to the right people to promote it. Sounds simple, right? But how exactly do you do it? In this blog post, I will explain what the skyscraper technique is, why it works, and how you can use it to grow your online presence.

What is the Skyscraper Technique?

The skyscraper technique was coined by Brian Dean, the founder of Backlinko, a popular SEO blog. He described it as a three-step process:

1. Find a piece of content in your niche that has a lot of backlinks, social shares, and organic traffic. You can use tools like Ahrefs, BuzzSumo, or SEMrush to find such content.

2. Create something better than that piece of content. You can make it better by adding more value, depth, length, freshness, design, or any other factor that makes your content stand out.

3. Reach out to the people who have linked to or shared the original piece of content and let them know about your improved version. You can use tools like Hunter.io, Voila Norbert, or Mailshake to find their email addresses and send personalized outreach emails.

Why Does the Skyscraper Technique Work?

The skyscraper technique works because it leverages the power of existing content that has proven to be successful in your niche. By creating something better than what already exists, you are providing more value to your audience and positioning yourself as an authority in your field. By reaching out to the people who have already shown interest in the topic, you are increasing your chances of getting backlinks, social shares, and referral traffic.

How to Use the Skyscraper Technique?

Now that you know what the skyscraper technique is and why it works, let's see how you can use it to create and promote your own content. Here are some steps you can follow:

1. Find a suitable topic for your skyscraper content. You can use tools like AnswerThePublic, Google Trends, or Quora to find popular questions and topics in your niche.

2. Research the existing content on that topic and identify the gaps and weaknesses. You can use tools like MozBar, SEOquake, or Lighthouse to analyze the SEO metrics, readability, speed, and usability of the existing content.

3. Create your skyscraper content and make it better than the existing content. You can use tools like WordPress, Medium, or Squarespace to create and publish your content. You can also use tools like Grammarly, Hemingway, or ProWritingAid to improve your writing quality and style.

4. Promote your skyscraper content and reach out to the right people. You can use tools like Buffer, Hootsuite, or CoSchedule to schedule and share your content on social media platforms. You can also use tools like BuzzStream, NinjaOutreach, or Pitchbox to find and contact relevant influencers, bloggers, journalists, or webmasters who might be interested in your content.

Conclusion

The skyscraper technique is a powerful content marketing strategy that can help you create high-quality content that attracts more traffic and backlinks. By finding popular and relevant content in your niche, creating something better than that content, and reaching out to the right people to promote it, you can boost your website's visibility and authority in your field.

If you want to learn more about the skyscraper technique or other SEO strategies, feel free to contact me or leave a comment below. I would love to hear from you!

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